Affiliate Marketing News

As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024....

PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of...

Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within your PPC strategy. The post How To Implement Geotargeting...

In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which was provided by DoubleVerify, a third-party company known for verifying brand safety...

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search...

Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites range from search engines and social media to...

Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups....

What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping...

From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific...

Competitor monitoring is an important way of keeping your eye on the ball and making sure you're not missing any tricks and losing ground to your rivals. Here are seven ways to stay ahead of the game. The post Competitor Monitoring: 7 ways to keep...

LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap of additional functionality they’ve added to the campaign manager platform....

If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest round of rulings ought to give you pause. Of the...

Rough Agenda, the organisers of brightonSEO, the world’s largest specialist search marketing event, has acquired the renowned search advertising publisher PPC Hero, its associated conference series Hero Conf and the international search...

As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda – the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and that I’ve...

Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with NL, IT and ES following in Q2. Previously it’d...

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into...

Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising . The post Google ad safety report 2023: Google blocked 5.5 billion ads last year first appeared on PPC Hero.

URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an...

Did you know that some dog breeds are known to come with a hefty price tag? These luxury and exclusive breeds are sought after by dog enthusiasts around the world, willing to pay top dollar for their prized companions. From unique characteristics to...

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content....