Affiliate Marketing News

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can...

Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date...

Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites,...

As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google’s Customer Match provides a robust solution for paid search advertisers to scale reach and...

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog...

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in...

PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount of...

PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount of time. ...

To most marketers, paid search is all about capturing interest at the bottom of the marketing funnel. Given most verticals have several to hundreds of valuable keywords that convert at a profitable rate, this is a fair assessment. Many marketers...

Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other.  Accurate attribution measurement is essential for...

Whether it’s your favorite TV ad from when you were younger or a song that transports you back to something you saw in the ad breaks, there’s no denying the lasting impact that video advertising has had over the last 80 years. But why YouTube...

A reverse image search allows you to find more information about an image or topic by using the image itself—instead of text. This technique can help you find a high-resolution version of an image, locate similar images, or identify the original...

We have one goal for this article: to help you land an SEO job. This isn’t a generic piece on SEO interview questions. Yes, we’ve broken the questions down by career stages and SEO types to help you prepare. But we’ve also spoken...

It’s no secret that social media marketing can boost your brand’s reach, forge stronger connections with your audience, and drive sales. In fact, social media has the highest ROI of any marketing channel. Over 43% of marketers use it,...

Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024). That inevitably makes TikTok ads an attractive proposition to brands. As one of the...

Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we...

Keyword cannibalization can negatively impact your website’s organic search performance. But catching and fixing this issue can have the opposite effect. Case in point: Two of our articles on Backlinko had cannibalization issues. So, we...

Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in...

Many business owners have experienced running Meta ads without any tangible results, despite the platform sometimes suggesting it picked up transactions. Nevertheless, I am here to tell you to trust the algorithm! With the wrong signals, Meta can...

Since Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. Others not so much. We’ve built our reputation (and authority) by consistently creating high-quality content that people...